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Taliban Narratives: The Use and Power of Stories in the Afghanistan Conflict

Johnson, Thomas

978 1 84904 843 9
List price(s):
30.00 GBP

Publication date:
11 January 2018

Short description: 

Shines a light on the Taliban's propaganda arm and its impact on the course of the war in Afghanistan.

Full description: 

Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan Government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with the target audiences it wishes to influence. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this battle of the story in Afghanistan, and argues that this defeat may have lost the U.S. the entire war, despite its conventional and technological superiority.


Thomas H. Johnson is a Research Professor of National Security Affairs at the Naval Postgraduate School (Monterey, California). He has conducted research and published widely on Afghanistan and South Asia for three decades. In 2009, he served as the Senior Political and Counterinsurgency Advisor to Gen Jonathan Vance, Commander of Canadian Forces in Afghanistan (Task Force Kandahar).




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